Understanding Your Audience and Their Needs
Hi, it’s Troy again. Hope you had a productive week.
Last week we talked about how profitable affiliate marketing can be, and this week we’re going to start talking about how to make it profitable by understanding your audience and their needs. That’s right, you don’t even start choosing products to promote until you know who your audience is, what problems they have, and what solutions you can find for them.
Let’s get to it.
No matter what type of product / service you want to promote it’s imperative that you understand who your audience is, and what makes them tick. In fact, the beginning of any type of business is to find out who your audience is and get to know their desires, wants, and needs. Find out what problems they have, then look for ways to solve them. If you can offer solutions to your audience you’ll do a much better job at promoting any type of product or service. It will be the answer to their prayers.
Once you know your audience you’ll have a better understanding of how to speak to them and write for them. You’ll understand them so well that they will feel like they know you and they’ll realize that you are also committed to providing them products and services that they not only want, but truly need. Not only that, they’ll quickly realize that you’re a real person, and one that they can count on and trust.
Affiliate marketing is an awesome way to earn money. Real money that you can pay your bills with, go vacation with, and maybe even buy your wife (or husband) something really special with. But, the real money won’t come unless you truly understand who your audience is and what they need.
In order to get to know your audience:
Start with what you know — Most of the time it will be easier for you to market to an audience you already know. You can be in your own market. If you found a problem and solved it for people just like you, that’s a great place to start. However, if you’ve found a solution to an audience outside your own demographics for which you’re passionate about that can work too.
Research what you want to know — Even if you want to move outside of your comfort zone to an entirely new market unfamiliar to yourself and what you already know you can do market research to find a target audience. In fact, even if your market consists of people like you, you should still do research. Our own experiences are subjective, so you need some objective information to ensure that you really do know that audience.
Determine audience demographics — You should be able to, through market research, pinpoint the age, gender, income, education and marital status of your ideal audience. If you can’t, you don’t know enough about your audience to start marketing yet. Keep researching.
Ascertain audience lifestyle — Values and lifestyle are super important for you to understand about your target audience so that you can find products and services that solve problems that they have in which they can afford to purchase. It’s also important to know how they form their opinions and get their information and whether they are early adopters, or slow responders.
Create a customer profile — Once you have completed your market research, you should then be able to create a customer profile. Just create a profile of one customer that you will write and create all of your marketing material for. It’s so much easier if you give that one person a job, an income level, and even a name and assign them children if that is your target market. This fake persona or prototype will be the person for whom you write all advertising copy, all blog posts, all social media comments and so forth.
Examine and grow — Like with all things Internet and technology, things change. People change, and society changes. Continuously examine and monitor your target audience so that you can change your marketing efforts (and product and service offerings) as they change.
Only with proper market research can you determine who your audience is, and finally, what they need. You’re only going to choose affiliate products that solve problems for your target audience, and once you do that, you’ll start making more money than you ever thought possible.
Think about your audience. Who are they, what do they do, and what do they really want and need?
Next week we’re going to talk about why you need to have a mailing list as an affiliate marketer. Don’t miss out.